- Area15 in Las Vegas hosts an interactive art installation called Omega Mart.
- The grocery store is full of fake foods, abusrdist products, and secret passage ways.
- I loved exploring the labyrinth-like maze and taking in all the art.
Omega Mart, a giant grocery store in Las Vegas, attracted more than 1 million people in its first year of opening — but it doesn't actually sell food.
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.Owned by arts and entertainment company Meow Wolf, the store is an interactive — and particularly Instagrammable — labyrinth of never-ending rooms and digital art.
It can be enjoyed as a walkthrough exhibit starting at about $50 for out-of-state visitors and about $40 for Nevada residents.
Or, for $3 more, you can experience Omega Mart's mystery game by searching for clues, reading emails, and watching videos hidden inside the attraction.
There are also VIP experiences that cost between $100 and $150 a person.
I recently visited Omega Mart and spent hours getting lost in the colossal maze.
Omega Mart is located inside Las Vegas’ popular Area15 entertainment venue.
The interactive experience starts in a supermarket with aisles full of fake products like sauces, cereal, medicine, and canned soup.
The produce section was on one side of the store, and the butcher's stall was on the other.
The product section had everything from vegetable-shaped figurines to wasp sculptures.
Nearly nothing was edible, and the fake foods were actually little buyable knick-knacks.
Food-inspired souvenirs include things like a chip bag-shaped pillow and tortilla coasters.
Of all the products, I thought the "stash" cans — a security box that can hide items in plain sight — were probably the most useful.
Everything inside the supermarket was pretty absurdist and odd, yet comical in a good way.
Almost all of the food is fake, but Omega Mart has since added a few consumable things, like juice and candy, to its shelves.
There were also screens littered around the market, and a doomful announcement regularly played as part of the mystery game.
The add-on only cost a few dollars more, and I thought the story was well thought out and actually challenging.
In the game, players become Omega Mart “employees," learn the store is seedy, and then investigate a giant conspiracy.
Visitors don’t have to participate in the mystery to see the entire art installation, but it makes some of the props inside make more sense.
If you play, make sure to budget three to four hours to complete the game.
But the exhibit itself is still awesome as a walkthrough. To access the full experience, visitors need to find the hidden passages.
There were a few incognito entrances, like the crawl space inside the camping tent.
Beyond the market is a totally different world, complete with neon colors, unique sculptures, digital art, and vibrant paintings.
The artwork is created by local and international artists. I loved that the art is part of the mystery story but can also be appreciated on its own.
The main art space felt like a forest, with colorful lights displaying different scenes and images along the walls.
There were little huts here, too. They doubled as a sleuthing space with computers, books, and props for the mystery.
I tried to find as many hidden rooms as possible, like the spooky nook with a bedazzled skeleton.
I also found a room that's full of colorfully patterned walls.
Upstairs there's a huge “office” space full of clues for the conspiracy.
It was actually pretty incredible how thorough the emails, letters, and videos in the office were, and the acting was surprisingly not cringey.
If you’re playing, you’ll need to check every single phone and desktop in the office to piece the story together. Plan to spend some time in the room.
But I didn’t like waiting on the computers that were required to solve the mystery. I also felt a little rushed when it was finally my turn.
A large slide connecting the first and second floors is another eye-catcher inside the maze.
But when I visited, it didn’t appear like people could actually ride down the slide.
Further inside the labyrinth, visitors will find more hidden paths leading to rooms, including one with mirrors on the walls.
The paths connecting the rooms are also pretty trippy.
It's pretty much impossible to explore every nook and cranny of Omega Mart, but I thought it was a great family-friendly activity near the Strip.
If you aren’t super committed to figuring out Omega Mart’s secret, then it may not be worth the hassle of playing. Just enjoy the art.
I also recommend visiting the “not-so-secret” bar hiding behind the pharmacy. It serves some wild drinks, like whisky out of a fake Windex bottle.
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